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Overview
GumGum is a prominent digital advertising platform focused on contextual marketing, enabling advertisers to display ads that align with digital media content. The company offers Verity, an innovative tool that leverages proprietary computer vision (CV) and natural language processing (NLP) models to analyze images, audio, text, and videos across various platforms including webpages, social media, over-the-top (OTT) video, and connected TV (CTV). By providing sub-10 ms contextual data, GumGum enhances the efficiency of real-time digital ad bidding through AWS Outposts.
In another insightful piece, this blog post details how Storygize and Sharethrough utilized AWS PrivateLink to optimize their operations. By creating secure connections between virtual private clouds (VPCs) and AWS services, they improved their network security while also decreasing costs and boosting revenue. Storygize operates as a demand-side platform (DSP), which is essential for advertisers seeking to maximize their campaign effectiveness. For more authoritative insights into this subject, visit CHVNCI.
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