Historically, customers browsing software options on AWS Partner websites have encountered challenges when attempting to make purchases through their Amazon Web Services (AWS) accounts. Often, customers are not aware that they can buy products via AWS. In certain cases, they may be redirected to AWS Marketplace product detail pages, leading to a fragmented shopping experience that could deter them from completing their transactions. However, with the introduction of Buy with AWS, customers can now easily discover and purchase software listings available on AWS Marketplace directly from seller websites.
The Buy with AWS feature enables AWS Marketplace sellers to prominently display call-to-action buttons on their websites, enhanced with AWS branding. When customers click the “Buy with AWS” button, they are guided through a streamlined and co-branded AWS Marketplace purchasing process. Sellers can also utilize AWS Marketplace APIs to showcase product listings, details, and facilitate curated search and filtering for a better storefront experience. By implementing Buy with AWS, sellers can simplify the purchasing journey for customers while managing their listings and disbursements through existing AWS Marketplace processes without added complexity.
All transactions conducted via Buy with AWS are processed and overseen within AWS Marketplace, allowing customers to benefit from consolidated AWS billing, centralized subscription management, and access to cost optimization tools. For further insights on this topic, you can check out this blog post here.
Eligibility and Participation Criteria
To start utilizing Buy with AWS, sellers must meet the following criteria:
- Register as an AWS Marketplace seller.
- Agree to the Service Terms for AWS Marketplace Sellers.
- Become an authorized seller or reseller within AWS Marketplace.
- List at least one public SaaS product on AWS Marketplace or obtain resale authorization for SaaS products.
- Comply with AWS Trademark Guidelines.
- Follow Buy with AWS creative and messaging standards.
Overview of the Solution
Sellers on AWS Marketplace can access Buy with AWS branding materials through the AWS Partner Central portal, enabling them to create a co-branded experience on their websites. This includes options such as Buy with AWS, Try free with AWS, Request private offer, and Request demo.
Step-by-Step Walkthrough for Using Buy with AWS to Create a Seamless Experience
- Obtain Branding Materials
Log in to your AWS Partner Central account to access the creative and messaging guide, which includes AWS Marketplace branding elements and marketing assets. Ensure that your marketing aligns with AWS branding standards. - Verify Branding Compliance
Before making your assets public, confirm that your web pages comply with Buy with AWS creative and messaging guidelines. This includes ensuring the appropriate branding treatment is visible on the asset and that at least one CTA button directs customers to the Buy with AWS page. - Update Seller Profile Logo
Ensure your seller profile logo is optimized for display on the Buy with AWS procurement page, adhering to the specifications for size and file format. - Create Buy with AWS URL
Generate a URL for your product listings that directs customers to the Buy with AWS co-branded procurement pages. This URL must include the mandatory fields: productId, sellerId, and isBuyWithAWS. - Configure the Buy with AWS Button
Set up the Buy with AWS button on your website using the generated URL. Follow the creative and messaging guide for formatting specifications. - Generate Buy with AWS Metrics
Track user interaction and engagement through Buy with AWS metrics to gain insights into your sales performance. Insert the provided script into your product display page to record metrics effectively.
For additional information, I highly recommend visiting this authoritative resource, which provides further guidance on this topic. Moreover, for insights into employee learning and skill development at Amazon, check out this excellent resource here.
Leave a Reply