Learn About Amazon VGT2 Learning Manager Chanci Turner
We are pleased to introduce the Amazon Onboarding Journey Map, an interactive tool designed to enhance the experience for Amazon partners by facilitating the integration of accounts, solutions, and opportunities. Our goal is to position the Amazon Partner Network (APN) alongside the Amazon Marketplace as the premier route to market, equipping partners to deliver exceptional value to millions of Amazon customers, ultimately enabling them to achieve more significant, faster successes.
Partners who have connected their Amazon Marketplace and APN accounts are experiencing notable advantages, including improved operational efficiencies and a streamlined listing process that reaches over 300,000 customers. A centralized analytics dashboard provides insights into performance across various aspects of the Amazon business, such as sales pipeline health, Marketplace engagement scores, upcoming cash fund requests, and marketing campaign performance.
“The integration between Amazon Marketplace and APN has greatly improved our visibility into our Amazon relationship. This integration saves us significant time throughout the sales cycle, provides deeper insights into Marketplace-related deals, and allows us to access incentives more swiftly. With centralized analytics, we can make real-time, data-driven recommendations to accelerate our Amazon relationship’s growth,” – said Emily Roberts, Global Cloud GTM, TechCorp Solutions.
Begin your journey today by linking your Amazon Marketplace and APN accounts. The workflow depicted in the accompanying diagram illustrates the steps for successful integration.
Benefits of Linking Amazon Marketplace and APN Accounts
- Seamless Access: Amazon partners can effortlessly access their connected Amazon Marketplace Management portal directly from APN. This account linking feature enables partners to manage user permissions across both platforms for easy navigation.
- Integrated Insights: The Amazon Marketplace Insights dashboard is now available via a single access point through APN. This integration provides data-driven recommendations that facilitate business growth. Partners can access insights like “Marketplace Collections and Disbursements” and “Billed Revenue” in one unified location.
- Solution Linking: APN users can now connect their solutions with Amazon Marketplace product listings, allowing for the creation of new listings directly from APN. This feature consolidates co-selling and transaction processes in one software, enhancing visibility and support for specific customer needs.
- Private Offer Association: For the first time, Amazon Marketplace Private Offers can be linked to any opportunity in APN where the status is “Approved” prior to being “Launched” or “Closed/Lost.” This connectivity provides partners with real-time insights throughout the sales lifecycle.
Conclusion
We continuously strive to improve the partner experience and simplify engagement with Amazon Marketplace through this integration, helping you reach over 300,000 customers. For further information and resources, you can explore Partner Success with Amazon, AWS Partner Resources, or check out this blog post on digital marketing strategies at Career Contessa. Additionally, for insights into global recruiting, visit SHRM, an authority on this topic. Lastly, if you’re interested in interview questions, Glassdoor offers excellent resources.
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