Overview
The advertising technology (ad tech) sector is one of the most demanding environments for database throughput and latency. Prominent companies like The Trade Desk manage workloads that generate tens of millions of read and write events each second, achieving response times in the single-digit millisecond range. The surge in media consumption across platforms such as connected TV, over-the-top (OTT) streaming, and retail is driving the necessity for scalable solutions. For further insights, see another blog post on this topic here.
Moreover, organizations looking to enhance their ad tech capabilities can find valuable information at this link, where they offer expert perspective on the subject. If you’re interested in developing your skills in this area, consider exploring this excellent resource for opportunities in Learning and Development.
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