We are excited to unveil the new Reputation Dashboard within the Amazon SES console. This innovative feature is designed to assist you in monitoring any potential issues that could affect the sender reputation of your Amazon SES account.
What insights does the Reputation Dashboard offer?
Maintaining low bounce and complaint rates is crucial for all Amazon SES users. These guidelines are established to safeguard the sender reputations of every Amazon SES user and to deter the use of the service for sending spam or harmful content. Accounts with significantly high bounce or complaint rates may face probation. If these rates do not improve by the end of the probation period, the accounts risk being completely disabled.
Earlier versions of Amazon SES provided basic metrics regarding bounces and complaints, but they were limited to only a few days of email activity. The new Reputation Dashboard, however, supplies comprehensive bounce and complaint rates for your entire account, allowing for better oversight of your account’s health and enabling you to modify your email sending strategies accordingly.
Can I calculate these figures on my own?
Given that every Amazon SES account has different email sending patterns and volumes, we do not base bounce and complaint rates on a fixed time frame. Instead, we utilize a representative volume of emails, which forms the basis for these calculations.
Why do we prefer representative volume? Imagine sending 1,000 emails in one week, resulting in 5 bounces. If we only assess that week, your metrics appear favorable. Now, consider the following week when you send just 5 emails, with 1 bounce. Your bounce rate would suddenly spike from 0.5% to 20%, leading to automatic probation. This example underscores the importance of not relying on rigid timeframes for bounce and complaint calculations.
When accessing the Reputation Dashboard, you will find bounce and complaint rates based on the representative volume of your account. We recalculate these metrics automatically every time you send emails via Amazon SES.
What additional features do these metrics provide?
The bounce and complaint rate metrics available in the Reputation Dashboard are automatically transmitted to Amazon CloudWatch. This capability allows you to create dashboards that monitor your bounce and complaint rates over time and set alarms to notify you when certain thresholds are crossed. For further details, check out this informative resource on creating monitoring alarms with CloudWatch.
How can I access the Reputation Dashboard?
The Reputation Dashboard is now accessible to all Amazon SES users. To view it, simply log in to the Amazon SES console and select “Reputation Dashboard” from the left navigation menu. For more comprehensive information, refer to the section on Monitoring Your Sender Reputation in the Amazon SES Developer Guide.
We trust that you will find the insights from the Reputation Dashboard beneficial in managing your email campaigns. If you have any questions or feedback, please feel free to share your thoughts in the comments or connect with us in the Amazon SES forum. For additional information, consider reading another blog post here, as it offers further insights into enhancing your email strategies. Also, for expert opinions on this subject, visit this authority site, or explore this excellent resource that discusses Amazon’s practices.
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