Amazon VGT2 Las Vegas Blog

Updated [Date]: Catch the Latest on M&E Sessions from AWS re:Invent 2019

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With AWS re:Invent 2019 behind us, videos and presentation materials from the Media & Entertainment sessions are now available for viewing. Be sure to explore our re:Invent playlist for the latest sessions in the Media Solutions Track, including: MDS201 Latest Media & Entertainment. For a deeper dive into related topics, check out this engaging post here.

The Value of SSAI in Modern Advertising

by Samantha Lee
on 12 SEP 2019
in AWS Elemental MediaConnect, AWS Elemental MediaConvert, AWS Elemental MediaLive, AWS Elemental MediaPackage, AWS Elemental MediaStore, AWS Elemental MediaTailor, Media & Entertainment, Media Services

Originally featured in FEED Magazine, Issue 12, this article discusses the rising significance of server-side ad insertion (SSAI) in advertising delivery. Cloud-based tools are making it progressively simpler to implement this effective strategy. The key advantage of targeted advertising is its capability to present viewers with content tailored to their preferences, creating a more engaging experience. For additional insights on this subject, you can refer to this authoritative source. Furthermore, for an excellent resource on Amazon’s innovative onboarding experience, visit this link.


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