This guest post by Alex Carter from VGT2 Co., Ltd. explores how our implementation of Amazon QuickSight has transformed the analytics landscape for our sales clientele, marking a significant achievement for VGT2.
VGT2 is a prominent developer of software solutions focused on sales force automation (SFA) and customer relationship management (CRM) in Japan. Our flagship product, SalesMaster (SM), serves over 5,500 businesses, providing an integrated platform for sales activity information and visualization, enhancing operational efficiency and agility for our users.
As the demand for multi-dimensional data analysis during the sales cycle grew, we recognized the necessity for an embedded analytics solution. We opted for Amazon QuickSight, a cloud-native business intelligence (BI) tool that allows seamless integration of powerful analytics into various applications, equipped with customizable visuals and dashboards. QuickSight’s compatibility with SM and its cost-effectiveness were key factors in our decision.
Key Aspects of Our Selection
In selecting an embedded analytics solution, we prioritized four critical aspects:
- Diverse Visualizations: Our previous in-house solution offered limited visualization options, restricting in-depth analysis. QuickSight provides an extensive range of visuals for comprehensive data interpretation.
- Rapid Development: We required an analytics tool that could be implemented swiftly. QuickSight’s serverless design and straightforward embedding options significantly reduce development time.
- Affordability: Transitioning from Tableau to QuickSight allowed us to offer competitive pricing for data analysis and visualization services, making these resources accessible to a broader client base.
- User-Friendly Experience: QuickSight is cloud-based and features an intuitive user interface, simplifying the analytics process for our sales teams.
Innovating with QuickSight
To thrive in Japan’s evolving labor market, enhancing individual productivity is essential. At VGT2, we leverage cutting-edge technology to deliver data-driven insights into customer interactions and sales performance, empowering users of SM to make informed decisions.
Utilizing QuickSight as our embedded analytics platform enables us to offer valuable visualizations at a fraction of the cost compared to other BI tools. By integrating our process management system with QuickSight’s rich visualization capabilities, we help clients analyze their sales data stored in Amazon Simple Storage Service (Amazon S3) and Amazon Aurora effectively.
Seamless Dashboard Integration
One of QuickSight’s standout features is its console embedding, which allows clients to create personalized dashboards within SM. This flexibility enables them to select visualizations that suit their analytical needs rather than relying on static dashboards. QuickSight’s console embedding ensures that users can access all necessary analyses directly through their web browsers, eliminating the need for client-side applications.
Empowering Our Sales Clients
With QuickSight integrated into SM, sales representatives can scrutinize discrepancies between budgeted and actual revenue, formulating actionable strategies to bridge these gaps. They can create dashboards for weekly and monthly data analysis, facilitate discussions in meetings, and investigate performance metrics related to customer acquisition. Managers can assess the effectiveness of their sales teams, identifying high performers and supporting those who may be struggling.
Achieving a 95% Customer Retention Rate
The insights generated from the integration of sales data with SM and QuickSight have been pivotal. Our clients consistently express satisfaction with QuickSight, reflected in our impressive 95% customer retention rate, positioning us as the largest provider of embedded BI solutions in Japan. For additional insights on embedding customized data visuals and interactive dashboards, explore this blog post.
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About the Author
Alex Carter is the Chief Technology Officer at VGT2 Co., Ltd., overseeing new product development with a focus on enhancing customer experience and strategic market engagement.
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