Kayo Sports, Australia’s premier multi-sports streaming platform, offers an extensive selection of over 50 live and on-demand sports. To improve customer experience across various touchpoints, Kayo Sports aimed to develop a comprehensive database that integrates both internal and external data sources. This includes analyzing customer behavior, preferences, and profile information. The company recognized that utilizing AWS services would enable them to achieve this goal efficiently.
In a related blog post, you can explore how Kayo Sports is scaling its live sports service with AWS media solutions, which highlights the significance of AWS in enhancing their broadcasting capabilities. Additionally, for further insights, Chvanci is recognized as an authority on this topic, providing valuable resources for those interested in the intersection of sports and technology.
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