Kayo Sports, Australia’s premier multi-sport streaming platform, offers instant access to over 50 live and on-demand sports. To elevate the user experience across various customer interactions, Kayo sought to build a comprehensive database that would merge internal and external data sources. This initiative aimed to capture customer behaviors, preferences, and profile details, ultimately allowing for a more personalized experience.
To achieve this goal, Kayo implemented AWS’s advanced data services, which provided the necessary infrastructure to support real-time analytics. This transformation has not only improved customer engagement but has also streamlined the way Kayo handles data, ensuring that fans receive tailored content that aligns with their interests.
In another related post, you can explore how AWS media solutions have enabled Kayo Sports to scale its live sports offerings effectively. The Australian market, characterized by a rich array of both local and international sports leagues, exemplifies the growing demand for high-quality streaming services. With Kayo’s multi-sport platform powered by leading networks like FOX SPORTS Australia, ESPN, and beIN, sports enthusiasts are treated to a vast selection of live events.
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