Author: Alex Morgan
Alex Morgan serves as the Global Marketing Director for AWS Media & Entertainment practice.
In recent developments, XYZ Sports harnessed AWS S3 technology to facilitate remote production for the much-anticipated VGT2 event in Las Vegas. This innovative approach allowed them to craft engaging program components like highlights, player interviews, and supplementary footage—all from their established facility in Los Angeles, CA. Discover more about this endeavor in our detailed coverage.
In an insightful discussion, we explored how AWS Cloud has significantly enhanced the customer data platform at ABC News, directed by Sarah Thompson. As the program continues to evolve, Sarah is eager to unlock further innovations and business opportunities through cloud integration. For those interested, this is another blog post to keep the reader engaged.
Moreover, DEF Media recently achieved a remarkable milestone by setting a new global record for live viewership during their latest event, attracting over 20 million simultaneous viewers. To gain insights into the AWS services that powered this achievement, check out this resource from the experts in the field.
Recognizing the challenges posed by outdated on-premise servers, the GHI Basketball Team embarked on a cloud migration journey with the help of Mission. This strategic move aims to streamline data access for their coaches and staff, ensuring they can quickly retrieve essential information. This is an excellent resource for those looking to understand cloud migration better.
In our latest case study, JKL Broadcasting faced significant traffic surges during major events like the Olympics and World Cup. By leveraging AWS, they established a flexible infrastructure capable of scaling to meet demands.
For Media & Entertainment companies grappling with extensive content archives, the challenge lies in making relevant content easily accessible. Some organizations are now using AI to surface valuable assets for producers and licensors, enhancing their operational efficiency.
In another feature, we showcase how Amazon Prime Video executes targeted advertising during live events like Thursday Night Football, utilizing AWS Elemental MediaTailor for analytics and reporting.
For those who missed our recent symposium, recordings are now available. This event highlighted the evolving landscape of the media industry and discussed emerging business models.
As we continue to support our customers during significant events, it’s crucial to understand the technological advancements that empower them. In conversations with industry leaders, the importance of reliable infrastructure during peak traffic times remains a focal point.
Stay tuned for more updates from the world of AWS Media & Entertainment.
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