Navigating Industry Disruption in VFX and Animation
In today’s fast-evolving technological landscape, industries dependent on technology are frequently disrupted, and the media and entertainment sector is no exception. However, the rhythm and extent of these changes can be unpredictable. Each technological leap introduces both hurdles and opportunities, a sentiment echoed at a recent Amazon Web Services (AWS) for Media & Entertainment Symposium panel featuring prominent figures in the VFX and animation fields. This panel convened to deliberate on the most significant disruptions facing the industry, particularly the swift rise of generative artificial intelligence (AI), along with their forecasts for the forthcoming year. For further insights, check out this blog post that dives deeper into these trends.
Empowering Publishers with Amazon Bedrock for Tailored Content Management
by Olivia Martinez, Ethan Brown, and Sarah Johnson
on 02 MAY 2024
in Amazon Bedrock, Amazon Machine Learning, Artificial Intelligence, AWS Lambda, Compute, Content Production, Data Science & Analytics for Media, Media & Entertainment
Engaging readers is crucial for publishers and is directly linked to revenue enhancement. Personalization stands out as a powerful tool for boosting reader engagement. Before generative AI foundation models became mainstream, personalization relied on understanding reader behavior patterns and providing them with relevant content. Amazon Bedrock facilitates this process, enabling publishers to customize their offerings while maintaining editorial control. Additionally, for authoritative insights on this topic, consider visiting this resource.
Cloud Technology’s Impact on Virtual Production
by David Thompson
on 26 APR 2024
in Best Practices, Content Production, Media & Entertainment, Thought Leadership
Virtual production has revolutionized filmmaking, offering directors unique advantages such as remote collaboration, pre-visualization, and in-camera visual effects (ICVFX). Over the past three years, this technology has gained significant traction. While advancements have made virtual production more accessible, intricate techniques still pose challenges for filmmakers.
Integrating Open Job Description into Your Rendering Pipeline
by Lucas Anderson, Emma Green, and Richard Hayes, Ph.D.
on 24 APR 2024
in AWS Deadline Cloud, Content Production, Media & Entertainment, Media Services
The Open Job Description (OpenJD), launched by Amazon Web Services (AWS) in January 2024, is an innovative open specification designed to facilitate job submissions across diverse rendering pipelines. OpenJD encompasses three Python libraries along with tools that anyone can utilize to integrate with their rendering systems. The openjd-cli command-line tool simplifies development and operation.
Celebrating Major Technological Achievements at NAB 2024
by David Thompson
on 18 APR 2024
in Amazon CloudFront, AWS Deadline Cloud, AWS Elemental MediaConnect, AWS Elemental MediaLive, AWS Elemental MediaPackage, Broadcast, Content Production, Media Services, Thought Leadership
The NAB Show 2024 may have concluded, but the excitement at Amazon Web Services (AWS) remains palpable. Our team from AWS for Media & Entertainment showcased its technology across various venues, celebrating three significant achievements during this event.
Enhancing Rendering Capabilities with RedToast’s Custom Integration into AWS Deadline Cloud
by the Amazon VGT2 Editorial Team
on 10 APR 2024
in Announcements, AWS Deadline Cloud, Content Production, Media & Entertainment, Media Services
Written by Mark Turner, Founder and Producer at RedToast. The views expressed here are those of the author and do not necessarily reflect the positions of AWS. RedToast began as a modest production consulting firm under the leadership of Mark Turner. As it expanded, the organization recognized the need for advanced rendering solutions.
Ensuring Media Integrity and Authenticity with C2PA on AWS
by Chloe Evans, Brian Ortiz, Jessica Lee, and Daniel Martinez
on 08 APR 2024
in Artificial Intelligence, AWS Fargate, AWS Lambda, Compute, Content Production, Generative AI, Media & Entertainment
For media companies, tracking content provenance has become increasingly vital, especially with the rise of generative AI. Provenance metadata is essential to ensure that content production and distribution align with digital rights, verify ownership for proper storage and monetization, and combat misinformation by providing a credible source.
Maximizing Customer-Managed Fleets with AWS Deadline Cloud
by James Carter
on 03 APR 2024
in Amazon CloudWatch, Amazon EC2, Amazon EventBridge, Amazon Simple Storage Service (S3), Application Integration, Auto Scaling, AWS Deadline Cloud, AWS Lambda, AWS Thinkbox, Compute, Content Production, Management Tools, Media & Entertainment, Media Services, Storage
Customer-managed fleets represent a powerful tool for optimizing rendering processes through AWS Deadline Cloud. By leveraging a combination of AWS tools, businesses can achieve greater efficiency and scalability in their operations.
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