Overview
GumGum is a leading global platform in digital advertising that focuses on contextual marketing, enabling advertisers to display ads that are directly relevant to the content of digital media. Utilizing its proprietary technology, GumGum’s Verity employs advanced computer vision (CV) and natural-language processing (NLP) models to analyze images, audio, text, and videos across various platforms, including webpages, social media, over-the-top (OTT) video, and connected TV (CTV). This capability allows for real-time digital ad bidding, ensuring that advertisements are not only timely but also contextually relevant.
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