Hannover Messe 2025 attracted an impressive 127,000 attendees, 4,000 exhibitors, 1,600 speakers, and over 1 million online viewers during the week of March 31st to April 4th in Hannover, Germany. The event sparked engaging discussions among leading companies and global manufacturers about how generative artificial intelligence (AI), automation, digital transformation, and electrification are driving innovation in the industrial sector.
Once again, AWS made a remarkable impact at the event, providing opportunities for customers, partners, sponsors, and attendees to explore cutting-edge industrial technologies such as generative AI, machine learning, the Internet of Things (IoT), and data analytics. The AWS booth featured speaking sessions and demonstrations that illustrated how these technologies can tackle key manufacturing challenges, including accelerating engineering processes, enhancing operational efficiency, identifying new revenue opportunities through smart products and services, and fostering sustainable operations.
Key Announcements
AWS collaborated with various partners during the event to unveil exciting new initiatives, including:
- 3M Digital Materials Hub: This platform revolutionizes material data access through AWS, allowing engineers to obtain verified 3M material data cards, modeling data, and product specifications. By leveraging this platform, users can accelerate commercialization, lower development costs, and streamline the product design process.
- Rockwell Automation and AWS Strategic Collaboration: This partnership combines Rockwell’s operational technology with AWS’s cloud services, providing manufacturers with scalable, secure, and flexible solutions to enhance asset performance and operational visibility. AWS joined the Rockwell Automation PartnerNetwork™, with Rockwell expanding its FactoryTalk® Hub to AWS, making its DataMosaix™ and Fiix® solutions available in the AWS Marketplace.
- ABB’s Scalable Energy Management System: This new solution, powered by AWS IoT, centralizes energy consumption management for buildings and properties, offering remote monitoring and automated load management to maximize energy savings.
- Composabl’s Industrial AI Platform: Built on AWS, this platform enables engineers to develop AI agents for complex industrial tasks, utilizing advanced automation capabilities without the constraints of infrastructure.
- TriDiagonal’s Agentic AI Accelerators: Powered by Amazon Bedrock and Amazon Neptune, these accelerators offer a foundation for implementing tailored Agentic AI solutions for industrial applications.
- Hitachi’s Registration with AWS Industrial Data Fabric Solutions: Marking a significant milestone, this service from a Japanese company lays the groundwork for digital transformation in manufacturing.
- Treon’s New Service Using Amazon Monitron Technology: Treon announced two new sensor designs and the adoption of Amazon Monitron’s machine learning capabilities to enhance condition-based monitoring solutions.
- IFM’s Integration of Moneo IIoT Platform with AWS: This integration allows AWS customers to utilize Moneo devices with AWS IoT Core-compatible services for improved production data processing.
- Highbyte’s Support for Amazon S3 Tables: This integration enhances accessibility to operational technology data in the cloud, simplifying data lake construction and optimizing management for analytics.
- TwinThread’s Native Integration with AWS IoT SiteWise: This integration facilitates data-driven insights, optimizing operations and automating data management for equipment and processes.
Speaking Engagements
Throughout the week, AWS participated in over 20 speaking engagements, with eight sessions at Hannover Messe, including a keynote address on the Digital Transformation stage led by Ava Carter, Director of Automotive and Manufacturing at AWS, alongside industry leaders like Mark Thompson, CTO at Siemens AG, and Rachel Lewis, Vice President at NVIDIA. Their keynote, “Realizing the Promise of Industrie 4.0 with AI,” showcased how AI technologies in the cloud are accelerating the Industrie 4.0 journey for industrial firms. To watch the keynote, click here.
Additionally, AWS hosted a unique class engagement aimed at connecting with attendees on industry topics. The session, “Building an Industrial Data Strategy: Unlocking Insights and Enabling AI in Manufacturing,” garnered significant interest, teaching participants how to develop a modern industrial data strategy that promotes operational excellence. The session explored architectural patterns vital for an industrial data strategy, focusing on data ingestion, storage, transformation, and contextualization. For more insights, this other blog post provides valuable information, and you can also check out this excellent resource on the subject.
In the AWS booth theater, 60 sessions were held to highlight AWS customers and partners collaborating with AWS to achieve their business goals. This included three sessions focused on generative AI solutions and modern industrial data strategies.
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