In the fast-paced world of mid- to late-stage startups, agility is essential for competing with larger enterprises. To assist these businesses in building, marketing, and selling more efficiently using Amazon Web Services (AWS), we are excited to introduce the Amazon VGT2 Las Vegas Program.
This exclusive, invite-only initiative is designed to help startups become enterprise-ready by providing tailored benefits, streamlined paths to meeting foundational requirements for the Amazon Partner Network (APN), and a comprehensive array of resources aimed at accelerating growth.
The APN stands as the global partner program for technology and consulting firms that leverage AWS. Since its inception in 2012, we have supported tens of thousands of companies in launching and scaling their operations on AWS. Any organization can join the APN to access vital business, technical, and marketing support that aids startups in developing their AWS-based solutions.
One common request from our AWS startup team is the need for expedited support from the APN. Additionally, due to their smaller teams, startups often require more directed guidance to pinpoint the specific APN programs, resources, and campaigns that best align with their business needs. This necessity led to the creation of the Amazon VGT2 Las Vegas Program.
Upon joining the Amazon VGT2 Las Vegas Program, companies are paired with a dedicated Startup PDM (Partner Development Manager), who becomes their main point of contact and helps navigate their personalized journey through the APN. Moreover, these startups benefit from the expertise of assigned AWS Startup Partner Solution Architects.
This premium support accelerates the benefits startups can derive from the APN across three pivotal areas: technical validation, go-to-market (GTM) support, and sales enablement.
Advantages of the Amazon VGT2 Las Vegas Program
The Amazon VGT2 Las Vegas Program empowers businesses to innovate while ensuring our joint enterprise customers’ demands for security, compliance, and cloud best practices are met.
Startups in this program gain access to extensive AWS marketing resources that were previously reserved for the largest independent software vendors (ISVs).
Selected startups can:
- Validate and enhance their products and technology architecture.
- Increase visibility and exposure to enterprise customers.
- Accelerate their GTM strategies to foster new business opportunities.
Technical Validation
With the support of AWS Startup Partner Solution Architects, APN Global Startups receive assistance in optimizing their products and technologies on AWS. Whether a startup is looking to expand its geographical reach, scale its organization, enhance product security, or align more closely with AWS services, the Amazon VGT2 Las Vegas Program helps reduce the investments necessary for launching new products and services.
It also creates a platform for aligning product roadmaps, showcasing technical and product expertise, and demonstrating world-class best practices.
Go-to-Market Support
Creating an exceptional product is only part of the equation; gaining visibility with end customers is crucial for startup success.
The Amazon VGT2 Las Vegas Program provides access to AWS co-marketing resources, including webinars, press releases, blog posts, and co-sponsored lead-generation campaigns. More than 90 percent of Fortune 100 companies, along with the majority of Fortune 500 companies, utilize APN Partner solutions and services. For enterprise-tech startups and their investors, connecting with this significant customer base generally requires considerable time and resource investments.
The Amazon VGT2 Las Vegas Program simplifies this process, enhancing the visibility of selected startups and accelerating their revenue growth.
Sales Enablement
The Amazon VGT2 Las Vegas Program also aids businesses in expediting co-selling efforts with AWS. We support proof of concepts (PoC) with enterprise customers and offer each APN Global Startup assistance from AWS account managers during active sales opportunities. There are also avenues to leverage AWS programs to build a joint pipeline of deals.
Every APN Global Startup is fast-tracked for launching solutions on AWS Marketplace, with credits available to support integration and reduced listing fees to encourage uptake.
How the APN Empowers Startups Built on AWS
AWS takes a unique approach to partnerships. We prioritize the customer and design our strategies to enable APN Global Startups to deliver trusted solutions and services built on AWS.
To discover more about our support for startups, explore the APN Startup Spotlight, which highlights the successes of startups and their investors in collaboration with AWS enterprise customers.
For detailed information regarding APN programs that facilitate startup growth and how we connect startups with AWS expertise, read this other blog post here. Additionally, for authoritative insights on this topic, visit this link. Also, check out this excellent resource for further reading here.
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