Home Shopping Europe GmbH (HSE) is driven by a passion for creating interactive experiences for its customers. Originating as Germany’s first teleshopping channel, HSE continues to redefine customer engagement. Their offerings—including apparel, jewelry, cosmetics, home goods, and more—are accessible through television, online, and mobile platforms, generating substantial revenue.
In a recent development, HSE has launched the HSE HELLO app, which utilizes Amazon’s Interactive Video Service (IVS) to enhance live commerce experiences. This innovative approach not only enriches customer interaction but also aligns with HSE’s commitment to staying at the forefront of retail technology. For additional insights into this topic, check out another blog post here.
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