on 09 APR 2021
in Amazon Interactive Video Service, Media & Entertainment, Media Services
The rise of live video has become a standard engagement method for contemporary businesses. It offers immediate and effective communication to customers who are increasingly accustomed to virtual interactions. While these virtual meetings do not fully replace in-person gatherings, they are poised to become a more common way of conducting business. Innovative tools like Amazon Interactive Video Service (Amazon IVS), a managed live streaming solution, play a crucial role in personalizing these interactions, ensuring both providers and consumers maintain a sense of presence during video streams.
This article highlights various typical applications of Amazon IVS that TechStream, an Amazon Advanced Consulting Partner specializing in media workflows, has successfully implemented for clients as part of their automated processes. TechStream’s expertise encompasses AWS Media Services, AWS AI and ML tools, and the Amazon Chime SDK, offering a complete architecture, development, and delivery capability for any media workflow.
TechStream recently assisted Design Studio, a design firm with locations in Los Angeles and Canada, in implementing an Amazon IVS workflow, enabling them to broadcast live interactive streams of their 3D environments to extensive audiences. To learn more, you can read the case study here.
Prominent Use Cases of Amazon IVS
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Large Events or Conferences
Amazon IVS is ideal for live streaming sizable events or conferences with audiences eager to engage during presentations. The service offers PutMetaData APIs, allowing users to create interactive elements during keynote addresses, such as emoji reactions, polls, and quizzes, providing real-time feedback to presenters and coordinators. TechStream developed a pipeline that seamlessly connects the 3D visualization toolset (Unreal Engine) with Amazon IVS, ensuring a high-quality viewing experience.
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Panel of Presenters/Speakers
Augmenting platforms like Zoom or Amazon Chime with Amazon IVS streaming allows panels of presenters or speakers to reach larger audiences. Amazon IVS offers a significant advantage for panel broadcasting, as many WebRTC-native platforms (like Zoom and Amazon Chime) face limitations in audience size before video performance begins to suffer. By utilizing Amazon IVS, a panel can potentially engage thousands of viewers or more.
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Live Interactive Sessions for Education and Learning
Amazon IVS excels in online education and e-learning, enabling teachers and speakers to enrich live educational experiences through interactivity. Presenters can engage audiences using interactive features like whiteboards, quizzes, and Q&As, creating a more fulfilling learning experience. One of TechStream’s clients, an online academy specializing in software development, needed a solution tailored for its remote student population. Standard solutions lacked the interactivity required, so they turned to TechStream for a customized approach based on Amazon Chime SDK and Amazon IVS.
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Watch Parties
Amazon IVS facilitates high-quality live video streaming while integrating platforms like Amazon Chime or Zoom for interactive discussions among viewers. Examples include small group watch parties, online social activities, and company-wide meetings featuring presentation panels.
A Versatile Solution for Interactive Live Video Experiences
As live video becomes increasingly essential for modern enterprises, solutions like Amazon IVS empower businesses to swiftly create engaging and interactive video experiences. The use cases discussed illustrate the versatility of Amazon IVS and highlight how businesses can leverage this live streaming solution for enhanced engagement. For those seeking assistance with Amazon IVS implementation, TechStream can provide support.
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