Exploring How GumGum Utilizes AWS Outposts for Rapid Contextual Data in Digital Ad Bidding
Overview
GumGum is a global leader in the digital advertising space, focusing primarily on contextual marketing that enables advertisers to deliver ads aligned with digital media content. Their innovative product, Verity, leverages proprietary computer vision (CV) and natural-language processing (NLP) technologies to analyze images, audio, text, and videos across various platforms including websites, social media, OTT video, and CTV. This seamless integration allows for sub-10 ms contextual data, significantly enhancing the speed and efficiency of real-time bidding for digital ads.
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