With Amazon Pinpoint, you can utilize Sender IDs to deliver text messages to recipients across various countries globally. A Sender ID is a concise, alphanumeric identifier (like “AMAZON”) that appears on a recipient’s device when they receive a message from your service. This is one form of origination identity, which also includes short codes and long codes. Sender IDs are particularly effective for branding, as they enable recipients to instantly recognize the sender of the message.
In certain countries, such as India and the Philippines, SMS senders are mandated to register their SMS use cases and message templates before they can dispatch messages using a Sender ID. The Amazon Pinpoint team actively listens to customer feedback regarding the countries they wish to send messages to and continually updates support for registration procedures to assist in reaching end users. In this article, I will explain the necessity of Sender ID registration and outline the process for registering these IDs.
Why is Sender ID registration necessary?
The increase in fraudulent and malicious SMS activity worldwide has made it essential for recipients to have confidence in the Sender ID contacting them. To combat the rise of fraudulent messages, mobile carriers implement systems designed to identify and mitigate abuse.
Registering Sender IDs enables mobile carriers to trace issues and abuses back to specific SMS senders. By completing this registration, your messages can avoid filters that may throttle or block unregistered traffic. This not only enhances deliverability rates but also fosters trust, as the sender’s name remains consistent and recognizable. AWS facilitates the registration of your dedicated Sender ID with regulatory bodies and industry organizations in multiple countries.
Looking ahead: The future of Sender ID registration
In the coming months and years, we anticipate that more countries will introduce Sender ID registration requirements. AWS is committed to collaborating with local network operators to broaden the services available to our customers. We diligently monitor the global SMS industry and develop new processes as needs arise. Regardless of changes in regulations, our goal is to maintain high and reliable SMS message deliverability rates.
How can I register a Sender ID?
A comprehensive list of countries supporting Sender IDs can be found in the “Supported countries and regions” section of the Amazon Pinpoint User Guide. This guide also highlights the countries that necessitate pre-registration of Sender IDs.
If you intend to send messages to a country requiring Sender ID registration, completing the registration process is essential. The process can be intricate, with specific requirements varying by country. The AWS Support team is available to assist you throughout the registration. The initial step involves creating a case with AWS Support. For additional guidance, refer to the section on “Requesting Sender IDs for SMS messaging” in the Amazon Pinpoint User Guide.
When you request a Sender ID, we will provide an estimated timeline for processing based on our experience with other customers. Registration times differ by country; for instance, completing Sender ID registration in India may take a week or less, whereas in Vietnam, it could exceed six weeks. Due to the involvement of carriers in adjusting their network configurations, these requests cannot be expedited. Therefore, we recommend initiating your registration early to ensure timely messaging upon launching your product or service.
Once you create a case, it is crucial to monitor its status regularly. The AWS Support team will supply necessary registration materials, including forms and cover letters required to initiate the process. We advise providing comprehensive information in your responses, as more information is preferable to insufficient details. It’s also vital not to leave any fields blank in the registration forms. Carriers often mandate responses in all fields, even if they seem irrelevant to your use case. For example, if registering for a One-Time Password (OTP) use case, you must still provide a response to the keyword “STOP.” Although it may appear illogical for clients to opt-out of receiving OTPs, carriers in most countries require an opt-out mechanism.
After submitting your application, mobile carriers may have feedback that must be addressed before proceeding with the registration. Promptly responding to any concerns can help minimize delays in your request.
Sender IDs are an invaluable tool for connecting with your customers via SMS. For more details on Sender IDs and other types of origination identities supported by Amazon Pinpoint, visit the “Originating identities for SMS messaging” section in the Amazon Pinpoint User Guide. Happy sending!
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