How GumGum Delivers Sub-10 ms Contextual Insights for Real-Time Digital Ad Bidding Using AWS Outposts
Overview
GumGum is a leading global digital advertising platform focused on contextual marketing, enabling advertisers to strategically place ads based on the content of digital media. Their flagship product, Verity, employs proprietary computer vision (CV) and natural language processing (NLP) technologies to analyze images, audio, text, and videos across a variety of platforms, including webpages, social media, over-the-top (OTT) video services, and connected TV (CTV). This innovative approach allows for highly relevant and contextually aware advertising, driving better engagement and performance.
The integration of AWS Outposts has significantly enhanced GumGum’s capabilities, allowing them to process data quickly and efficiently. This is particularly crucial in the fast-paced world of digital advertising, where milliseconds can make all the difference in bidding strategies. For more insights on related topics, you can check out another blog post that dives deeper into this subject here. Furthermore, for authoritative information on cloud computing, refer to this resource, which explores best practices and strategies.
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Location: Amazon IXD – VGT2, 6401 E Howdy Wells Ave, Las Vegas, NV 89115.
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