During AWS re:Invent 2021, over 85 new services and features were announced, showcasing insights from prominent organizations in the Travel and Hospitality sector. AWS stands out with the most extensive range of services among cloud providers, offering over 200 capabilities. Here’s a roundup of the most significant announcements relevant to travel and hospitality clients:
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Amazon Personalize: Personalization remains crucial for the Travel and Hospitality industry. Introduced in 2018, Amazon Personalize utilizes the same technology that drives recommendations on Amazon.com. New features include:
- User Segmentation: The service now provides intelligent user segmentation to enhance marketing campaigns. By categorizing users based on their preferences for various products, brands, and more, businesses can improve engagement and retention through tailored messaging while boosting marketing ROI.
- Optimized Recommender for Use Cases: This feature delivers personalized recommendations for common retail scenarios, such as displaying “Top Picks” or “More Like This” on product detail pages, ensuring users find relevant options easily.
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Amazon Connect: Numerous Travel and Hospitality companies utilize Amazon Connect for outstanding customer service solutions. New functionalities include:
- Automated Call Summarization: This feature uses machine learning to automatically summarize customer service conversations, significantly improving agent productivity. Typically, agents spend five to ten minutes summarizing calls, but with this tool, they can focus more on delivering excellent service.
- Automated Chatbot Designer in Amazon Lex: This new capability streamlines chatbot design, cutting down development time from weeks to mere hours, making it easier for organizations to deploy chatbots for customer service.
- Amazon SageMaker Canvas: Leveraging machine learning and AI is essential for enhancing customer engagement and optimizing resources. Amazon SageMaker Canvas offers a user-friendly interface that enables business analysts to make accurate predictions without needing coding skills. It aids in areas such as demand forecasting and predictive maintenance, ultimately increasing operational efficiency and reducing costs.
- AWS DMS Fleet Advisor: For Travel and Hospitality businesses managing relational databases on-premises, AWS DMS Fleet Advisor automates migration planning, allowing for seamless transitions to the cloud. This tool assesses existing database fleets, identifying optimal migration paths and ensuring minimal downtime during the process.
- AWS Mainframe Modernization: Many companies still rely on mainframes for critical applications. AWS Mainframe Modernization provides a robust platform for migrating and modernizing these workloads, offering tools for assessment, planning, and deployment.
Other noteworthy services include:
- AWS Local Zones: Thirty new Local Zones were announced to offer low-latency applications globally, responding to the data residency needs of various industries.
- AWS IoT TwinMaker: This service simplifies the creation of digital twins, enhancing operational efficiency for airports, airlines, and hospitality providers. This can be particularly valuable in optimizing processes across the industry.
For more detailed insights, check out this blog post that covers other key topics. For authoritative information on this subject, visit this site. Additionally, an excellent resource for exploring onboarding experiences can be found here.
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