Administrators Can Now Oversee Multiple Private Marketplace Catalogs | AWS Marketplace

Administrators Can Now Oversee Multiple Private Marketplace Catalogs | AWS MarketplaceMore Info

AWS Marketplace has introduced a feature allowing administrators to create distinct sets of curated third-party software products tailored for different AWS Marketplace accounts within their organization. This enhancement broadens the capabilities of Private Marketplace, empowering administrators to better manage software governance for varied user groups, thereby increasing efficiency and expediting the software procurement process.

AWS Terminology Overview

  • Organization: Refers to a company or entity that may encompass multiple AWS accounts, often structured using AWS Organizations.
  • AWS Account: Represents either a department or team, or may denote an environment type within an organization, such as production or development.
  • Account Groups: Collections of AWS accounts grouped for association with a specific experience.
  • Private Marketplace Catalog: Comprises an experience along with one or more associated account groups.

Private Marketplace experiences are what users interact with in AWS Marketplace, displaying a curated list of approved products and branding elements, guiding users on what they can access.

An Association involves linking an account group to an experience. Once linked, users within that account group will only have access to the approved products from the associated experience. Private Marketplace catalogs can be linked to either a single account or multiple accounts within the organization.

Benefits of Using Private Marketplace and AWS Marketplace APIs

With Private Marketplace, administrators can create and oversee multiple catalogs. Each catalog consists of an experience that features approved products and branding geared toward specific AWS accounts or account groups. When an account group is linked to a particular Private Marketplace experience, users can only subscribe to that set of approved products. This setup allows administrators to tailor experiences for each account group, removing the need for blanket approvals and ensuring users have access to vetted products suited for their needs.

The AWS Marketplace APIs for Private Marketplace facilitate the programmatic management and governance of catalogs throughout the organization. They can seamlessly integrate with existing ticketing and approval systems to streamline approvals. For further details on managing multiple Private Marketplace catalogs through APIs, check out this informative article here.

How to Create and Manage Multiple AWS Marketplace Private Marketplace Catalogs

Private Marketplace admins and users can access the functionality for managing multiple catalogs either through the admin portal on the AWS Marketplace website or via the AWS Marketplace Catalog API. The following tutorial guides you through creating and managing multiple Private Marketplace catalogs for your organization’s accounts.

This tutorial illustrates how to establish a Private Marketplace tailored for a specific team. For example, my security team requires access to particular products on AWS Marketplace that are not intended for other members of the organization. Using Private Marketplace, I will craft an experience that features approved products specifically curated for their use, assign it to their account group, and manage the catalog to suit their requirements.

Step 1: Enable Private Marketplace for Your Organization

If you already have a Private Marketplace enabled, you can skip to the next step. To enable it, log into your AWS management account—this is the only action that requires this account. All subsequent steps can be completed using any account with the necessary AWS Identity and Access permissions. Navigate to the Private Marketplace getting started page and select “Create Private Marketplace.” If a Private Marketplace already exists, you will be redirected to the administrator’s page.

Step 2: Access Your Private Marketplace Admin Portal

Upon creating a Private Marketplace in step 1, you will automatically be sent to the admin portal. If you already have a Private Marketplace, log in as an administrator. On the AWS Marketplace site, navigate to the upper right corner next to your username and select “Your Private Marketplace.” The administrator page will display your current catalog, showing approved, declined, and all products available for management.

Step 3: Create a Private Marketplace Experience

3.1 Navigate to Experiences

Begin creating a Private Marketplace experience by selecting “Experiences” from the navigation pane. Here, I will create a catalog of approved products for my security team, who operates under a specific AWS account.

3.2 Create Your Experience

To create the experience with your curated products, choose “Create experience” in the upper right corner of the Private Marketplace experiences section. Provide a name and description for your experience; for instance, I named mine US-Security-Production. Adopting a consistent naming convention—like by departments or environment type—can help identify the purpose of the experience and simplify searching within the portal.

3.3 Curate Products for Your Experience

Once your experience is established, you can begin curating your approved product list. Select the experience you wish to modify and under the Products section, choose “All AWS Marketplace products.” Use the search bar to find and add products, ensuring those selected meet the needs of the security team.

3.4 Add Branding to Your Experience

To enhance your experience’s branding, go to the Settings tab and update the branding elements. This branding is visible to users when they log into AWS Marketplace. Updating the title, description, color scheme, and logo helps users easily identify that this catalog is specifically curated for them. I uploaded my company logo, updated the name and description in a professional tone.

For further insights into this topic, you may find additional resources here, as they are considered authorities on the subject. Also, if you’re interested in learning opportunities, this link provides excellent resources for individuals looking to expand their skills.

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