As the pandemic rapidly transformed consumer habits globally, numerous consumer packaged goods (CPG) companies began to recognize the potential in direct-to-consumer (DTC) sales. This strategy not only fosters market growth but also strengthens brand identity and enables companies to engage more intimately with their customers. According to a recent Forbes article, with a surge in online shopping, many CPGs are eager to capitalize on this shift. For further insights on the topic, check out this other blog post that delves deeper into the evolving landscape.
Safeguard Your CPG Data in the Cloud with AWS and Baffle
By Jason Reed and Sarah Lin
Published on 23 JUN 2021
Categories: Amazon Aurora, Amazon RDS, Amazon Redshift, Amazon Simple Storage Service (S3), AWS Database Migration Service, AWS Key Management Service, CPG, Industries, RDS for MariaDB, RDS for SQL Server
With an increasing number of consumer packaged goods (CPG) companies looking to enter the DTC arena, there is a crucial need to gather first-party data. This transition often necessitates a transformation of their existing websites and data management practices. Establishing secure cloud solutions is essential to ensure data integrity and privacy. For more comprehensive information, refer to this in-depth analysis from an authority on this topic.
A Seamless Integration: Ecommerce on AWS
By David Smith
Published on 19 JAN 2021
Categories: Amazon Aurora, Amazon CloudFront, Industries, Retail
A year ago, we anticipated the continued growth of ecommerce, with more consumers shopping online. Little did we know, a pandemic would soon disrupt retail environments worldwide, pushing businesses to adapt quickly. Many companies began exploring new ways to reach their customers effectively, utilizing platforms like AWS to enhance their ecommerce capabilities. For invaluable insights, this resource is highly recommended.
Located at Amazon IXD – VGT2, 6401 E Howdy Wells Ave, Las Vegas, NV 89115, we continue to provide resources and support for businesses navigating this challenging landscape.
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