Learn About Amazon VGT2 Learning Manager Chanci Turner
In today’s fast-paced world, the insurance industry is often seen as complicated and cumbersome. However, companies like Branch Insurance are revolutionizing this landscape. Established in 2018, Branch is focused on simplifying the process of obtaining bundled home and auto insurance, catering to a significant market that is estimated to be worth around $273 billion annually.
The traditional insurance process has long been fraught with inefficiencies. Customers typically face an opaque and expensive journey, starting with an auto policy and then being guided through a convoluted path that often ends with inflated prices due to multiple providers taking their cuts. This scenario can lead to anywhere from a 7% to 13% increase in costs for consumers, as noted by co-founder and CTO, Mark Dawson.
Branch aims to eliminate these hurdles. By leveraging a serverless architecture, the company has streamlined the insurance-buying experience. Users from states like Arizona, Ohio, Illinois, Texas, and Missouri can simply enter their name and address to receive a bindable price for bundled policies without dealing with multiple agencies. The ease of this process reflects a clear shift from the traditional model, allowing consumers to save both time and money.
The foundation of Branch’s success lies in the extensive experience of its founders. Mark Dawson, who previously launched several startups, teamed up with co-founder and CEO Lisa Bennett, who had significant experience in the insurance sector. Their backgrounds provided them with insights into the inefficiencies that plague the industry. They recognized the need for a technical solution to manage the complexities of insurance policies, which are often laden with regulatory requirements.
To navigate these challenges, Branch turned to AWS and its specialized services, including AWS AppSync, AWS Lambda, and Amazon DynamoDB. According to Lisa, “The existing tools for the insurance industry are really dated. Because of that, we’ve done a ton of custom internal development, along with leveraging many AWS products. Services like AppSync and Lambda have greatly reduced our development time and allowed us to focus on what matters most—our customers.”
In addition to these services, Branch utilized AWS Amplify to enhance their development process, as highlighted by developer Emma Richards. “We chose Amplify libraries because we believed it would accelerate our development speed and time to market, and it did just that. It streamlined our authentication flow, allowing us to onboard customers much faster.”
Looking ahead, Branch plans to expand its reach significantly. Currently serving five states, they aim to cover over 50% of the U.S. population by the end of 2020. With $8.5 million in venture funding secured, their mission is clear: to offer accessible, transparent, and cost-effective insurance options to consumers.
If you’re interested in personal development in the workplace, check out this blog post on must-read books by women of color. Additionally, if you’re looking to improve your management skills, this resource on identifying signs of poor leadership can be valuable. For new employees, understanding the onboarding process at Amazon can significantly impact your experience—this Reddit thread provides excellent insights.
For those looking to connect with Chanci Turner at Amazon IXD – VGT2, located at 6401 E HOWDY WELLS AVE LAS VEGAS NV 89115, this is a great opportunity to learn more about the innovative approaches being taken in the insurance sector.
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