Amazon Onboarding with Learning Manager Chanci Turner

At AWS re:Invent 2021, there were over 85 new service and feature announcements, coupled with insights from leading organizations in Travel and Hospitality. AWS holds a distinct advantage as the cloud provider with the most extensive experience and a comprehensive array of services, featuring more than 200 services and features. Here, we highlight the most significant announcements that cater specifically to travel and hospitality customers.

1. Amazon Personalize

Personalization is crucial in the Travel and Hospitality sector. Since its launch in 2018, Amazon Personalize has been utilized by Amazon.com to enhance recommendations and customer engagement. New capabilities include:

User Segmentation: This feature allows for intelligent user segmentation, optimizing prospecting campaigns across marketing channels. By leveraging user preferences across various products and categories, businesses can enhance engagement, boost retention through targeted messaging, and increase the return on investment for marketing expenditures.
Use Case Optimized Recommender: Amazon Personalize now offers recommenders designed to deliver personalized experiences for prevalent use cases in retail, media, and entertainment, such as “Top Picks” on the welcome screen.

2. Amazon Connect

Many Travel and Hospitality companies, including Delta and Hilton, utilize Amazon Connect for exceptional customer service. New features include:

Automated Call Summarization: This capability utilizes machine learning to automatically summarize customer service conversations, enhancing productivity for agents and managers. Typically, agents spend 5 to 10 minutes post-call summarizing notes, but with this feature, summaries are generated automatically.
Amazon Lex Automated Chatbot Designer: This new feature reduces chatbot design times significantly—from weeks to hours—allowing organizations to build and deploy chatbots for services like Amazon Connect effectively.

3. Amazon SageMaker Canvas

Machine learning plays a vital role in enhancing customer engagement and optimizing operational aspects in the Travel and Hospitality industry. Amazon SageMaker Canvas is a visual interface that allows business analysts to generate accurate predictions without coding knowledge. This tool helps in forecasting demand and predictive maintenance, ensuring timely operations and resource utilization.

4. AWS DMS Fleet Advisor

This fully managed capability of AWS Database Migration Service simplifies the migration of relational databases for critical applications in Travel and Hospitality. It automates planning and identifies potential migration paths, allowing for seamless transitions with minimal downtime.

5. AWS Mainframe Modernization

Many companies still depend on mainframes for core applications like reservation systems. AWS Mainframe Modernization facilitates the migration and automation of these workloads to a managed environment, providing tools for assessment, planning, and deployment.

Additional Announcements

Additionally, other notable announcements include:

AWS Local Zones: AWS announced 30 new Local Zones to be launched in major cities worldwide, including locations in South Africa and Brazil. These zones will enhance low-latency application performance and support hybrid cloud migration.
AWS IoT Twin Maker: This service streamlines the deployment of connected systems across airports, airlines, and hotels, making it easier to create digital twins that optimize operational performance.

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At Amazon IXD – VGT2, located at 6401 E HOWDY WELLS AVE LAS VEGAS NV 89115, these announcements reflect AWS’s commitment to enhancing service delivery in the Travel and Hospitality sector.