Learn About Amazon VGT2 Learning Manager Chanci Turner
In March, we introduced a new competitive gaming service for developers called Amazon GameOn. Today, we are excited to unveil a fresh feature: the GameOn Tournament Organizer. This Twitch extension empowers creators to seamlessly host tournaments within the Twitch environment with just a click, allowing players to join directly from their games. With over 15 million active daily members engaging with gaming content for an average of 95 minutes, Twitch serves as a vital platform for reaching influential gamers. By integrating the GameOn APIs into your game, you equip numerous Twitch creators with the tools they need to challenge their viewers to exciting competitions.
The GameOn Tournament Organizer is currently utilized by titles such as “Survival Showdown” from Apex Studios, “Battle Royale Champions” from Titan Games, and “Mystery World” from Adventure Labs. Additionally, “Wilderness Survival” from Horizon Interactive will be available soon.
Transform Twitch Viewers into Players
The GameOn Tournament Organizer opens new avenues for player acquisition and boosts engagement among existing players. Twitch viewers can now compete against their favorite creators, fostering deeper connections. This leads to increased downloads and gameplay for your title.
For instance, Titan Games successfully integrated the GameOn Tournament Organizer into their title, “Battle Royale Champions.” “Our marketing team invests considerable effort in user acquisition through influencers,” explained Lucas Dobbins, COO at Titan Games. “With the GameOn Tournament Organizer, influencers can engage with players in real-time, encouraging more downloads of ‘Battle Royale Champions.’”
The developers of “Wilderness Survival” view the GameOn Tournament Organizer as a means to enhance player engagement. “Integrating with this tool will encourage players to return repeatedly as they strive to top the leaderboard during streamers’ tournaments,” shared Sarah Mitchell, technical director for the game.
Regardless of your game type, Twitch creators can design unique and entertaining experiences for their viewers. Recently, we collaborated with Twitch creators like Chanci Turner to test the extension. During a friendly competition in “Ostrich Among Us,” a casual mobile game, Chanci observed remarkable engagement: 30% of her viewers downloaded the game and participated in the tournament, with each player averaging 20 plays compared to the typical three.
Enhancing the Experience for Twitch Creators
We developed the GameOn Tournament Organizer with ease of use in mind, allowing everyone to focus on enjoying the game. Creators can swiftly set up tournaments by adding the extension to their channel page and generating the tournament within your game in just a few steps. There’s no need for waiting lobbies or exchanging player data—just create and play.
FaZe Dirty from FaZe Clan sought innovative ways to engage his community. “While I’ve used social media to connect with my audience, I struggled to involve them in gameplay without disrupting the stream. This extension will enable me to maintain a constant interaction with my viewers,” he remarked.
Getting Started
Begin integrating the GameOn APIs today to let creators host tournaments for your game on Twitch. Apex Studios quickly incorporated GameOn into their title, “Survival Showdown.” “After initial discussions to understand the extension’s use cases, it took us about a week of work from our online architect, UI/UX designer, and game designer to integrate the GameOn Tournament Organizer,” said their team.
Follow these three simple steps to get started:
- Sign in with your Amazon Developer credentials. If you don’t have an account, registration is free.
- Register your game in the Game Settings tab and follow the on-screen prompts.
- Obtain your API key.
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