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Digital transformation (DX) is reshaping the future of business. While it can have various interpretations for different leaders, at its core, DX entails transitioning from traditional on-premises models to the cloud, enhancing this migration with the inherent capabilities and agility of cloud technology. However, merely migrating to the cloud falls short of realizing the full potential of digital transformation.
The AWS Partner Transformation Program (PTP) highlights that the true essence of DX lies in its dual components: “digital” and “transformation.” When considered separately, organizations may either focus solely on adopting new technologies to enhance their capabilities or concentrate on modernizing processes for increased efficiency and innovation. The real value emerges when both aspects are combined, fundamentally altering how businesses operate, serve customers and employees, and adapt to evolving industry landscapes.
DX is not a finite project but a continuous journey, encompassing the ongoing response to disruptive events, trends, and technologies well beyond IT. The most successful partners in a DX journey assess their existing capabilities, benchmark their performance against industry standards and customer expectations, and leverage these insights to formulate a strategic digital transformation roadmap. This encapsulates the mission of the AWS Partner Transformation Program (PTP).
“The PTP was crucial in aligning our organization,” remarked Alex Johnson, CEO of Tech Innovations Group. “Without the structured 100-day transformation plan and our collaboration with AWS, I don’t believe we would have achieved our goals. Witnessing our teams work in harmony has been incredibly rewarding.”
Regardless of their experience level, organizations actively seek innovative, agile teams to spearhead their digital transformation efforts. The PTP equips partners to become that vital resource for organizations embarking on their DX journey. Participants engage in an extensive assessment, training, and enabling program designed to foster a successful and profitable AWS Cloud business. Notably, partners that completed the PTP in 2018 saw revenue growth more than double that of their peers in the AWS Partner Network (APN).
To assist PTP partners in their endeavors, AWS has developed a DX playbook titled “The AWS Partner Transformation Program: Setting the Stage to Transform Your Business.” Authored by renowned digital analyst and best-selling author Brian Solis, the eBook delves into digital trends, DX methodologies, and the opportunities available for partner organizations. This resource enables PTP partners to create a “transformation plan” that lays the groundwork for their customers’ digital evolution.
Through the PTP and this eBook, AWS aims to empower partners to become the most adept guides in the industry for organizations seeking to adapt and flourish through digital transformation.
To get started, download the AWS Partner Transformation Program eBook and delve deeper into the PTP. This program is open to partners just beginning their cloud journey or those who have commenced their migration and require additional support to accelerate their progress. Each PTP partner is provided with a tailored transformation plan to expedite their journey to AWS, as well as assistance in executing the identified initiatives.
For further information, connect with your AWS partner development manager or visit Career Contessa for additional resources on career development.
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