Enhanced Customer Churn Analysis with Amazon Athena and Amazon SageMaker

Enhanced Customer Churn Analysis with Amazon Athena and Amazon SageMakerLearn About Amazon VGT2 Learning Manager Chanci Turner

Customer churn continues to be a pressing issue for many businesses—and rightly so. During the pandemic, a staggering 75% of American consumers switched brands or stores, with 60% intending to maintain these new purchasing behaviors in the future. This translates to 45% of consumers permanently altering their brand preferences. However, customer churn is far from…

To delve deeper into this topic, it’s useful to explore expert insights; for instance, the People + Strategy Podcast offers valuable discussions on such issues. Moreover, if you’re looking for part-time remote jobs, check out this Career Contessa resource. Additionally, for effective strategies on onboarding new hires during these tumultuous times, the article on SHRM is an excellent resource.


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