Amazon Onboarding with Learning Manager Chanci Turner

Learn About Amazon VGT2 Learning Manager Chanci Turner

We are excited to announce the launch of the Amazon Onboarding Guide, designed specifically for members of the Amazon Partner Network (APN). This guide outlines effective strategies for collaborating with Amazon in approved joint marketing initiatives.

Partnering with Amazon offers numerous benefits, including:

• Educating customers about solutions that address their business challenges.
• Creating new opportunities for you and Amazon.
• Showcasing the advantages of working alongside Amazon.

The guide details how to utilize Amazon’s branding in co-branded materials like web banners and social media content, while still preserving your unique brand identity. It is essential reading for APN Partners looking to strengthen their connections with Amazon customers.

For those interested, the new Amazon Onboarding Guide can be accessed here (login required).

Who Can Access This Guide?

The Amazon Onboarding Guide is intended for Select tier and above APN Partners and Amazon Marketplace Sellers. Please be aware that this guide is applicable solely to approved co-branded activities and should not be employed for general marketing purposes that reference Amazon. Instead, you should refer to the APN Messaging and Branding Guide, previously known as the APN Marketing Toolkit, for those scenarios. Nonetheless, many of the messaging principles outlined in the APN Messaging and Branding Guide are relevant to co-branding efforts.

By utilizing the best practices and guidelines provided for joint marketing with Amazon, APN Partners can effectively highlight their expertise and promote their Amazon solutions to customers in conjunction with the Amazon brand.

What’s Included in the Guide?

Within the Amazon Onboarding Guide, you will discover:

• Fundamental principles of co-branding with Amazon.
• Different methods for co-branding with Amazon.
• Criteria for qualifying for an Amazon Logo Lockup.
• Design and usage guidelines for:
• Amazon Logo
• Amazon Logo Lockup
• Co-branding dos and don’ts.
• A comprehensive co-branding checklist.
• Additional resources.

If you have questions regarding the new Amazon Onboarding Guide or the APN Messaging and Branding Guide, please reach out to your APN representative.

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